Letterworks Blog

Web to Print – who needs it?

Posted by: Letterworks on: 16th March 2010

After a web to print demo today here at Letterworks, I’m beginning to wonder just who is the real beneficiary of this expensive software.

The principles are great – you load your clients files, they can amend them on the screen, place their order online and bingo, we have a job. Anything that brings in work has got to be good, hasn’t it? But the fact is that clients expect the printer to make the software investment, spend a good deal of time loading and preparing their files, all in the vague hope that said client hasn’t scarpered to a cheaper printer down the road in the meantime (who probably hasn’t spent a penny on software in years!) So should we make that investment? The dilemma continues….

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